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The market for imaging office supplies.

Imaging office supplies are in abundance when it comes to most projects. You may not realize how many different objects you use to create and present your work. In addition to presenting your work, there's always the concern for keeping it protected from wear, tear and spills. Whether you're making an important presentation at work or your final thesis requires a snazzy display, rest assured that Consumer Guide has the equipment to promote and protect your valuable work. A laser pointer has become a must-have piece of equipment for those giving AV presentations to clients. Laser pointers are great for highlighting areas on the screen during presentations, even when you're far away from the screen.

Many pointers are small and fit in your hand--often shaped like a pen--making them handy to use. Most laser pointers for presentations use either green or red laser light. Red laser pointers are more common because they're easier for manufacturers to construct and require fewer components. Red laser pointers typically cost less than green laser pointers, but green laser pointers are more powerful and are easier to see because they use a longer wavelength. If you can afford the green, it will give you better performance.

The green laser also will "stand out," because so few people have them, which might give your presentation a nice boost. A few laser pointers now offer blue laser light, but they typically are the most expensive option. The market for imaging supplies today is driven by a variety of vehicles. First is the fact that the marketplace is well engrained with imaging peripherals; everything from laser printers and digital color printers, to fax machines, color copiers, scanners and multifunction devices. Second, more and more people have access to the Internet (and intranets) and a seemingly endless supply of pdf. files, which are easy for users to download and print using Adobe's Acrobat-'Reader. Third is the trend toward digital printing, which enables personalized or customized marketing. From corporate customers to SOHO customers and all those mid-market customers, your customers are actively involved in document imaging. Their supplies needs will vary depending on the size of the business, but it is important to know specifically what their needs are so that you can provide them.


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